AI Shopping Is Growing But Brands Are Falling Behind
People are using AI tools to research products much more than before. Traffic from AI assistants to retail websites jumped over 600 percent during the recent holiday season.
Most shoppers now turn to AI to get recommendations or compare items. This change in behavior is happening faster than many brands expected.
Companies need to adjust quickly to stay relevant. If businesses do not improve how they show up in AI search results, they will miss out on a huge number of customers.
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