How AI is changing the way people shop

For years we searched for products and clicked on our own choices. Companies spent millions to rank high on search pages so you would see them first. That old system is dying.
Today people just ask an AI to find the best item for their specific needs. The AI reads the options and picks a winner for the user. You no longer have to hunt through pages of links.
This means brands need to focus on being the top recommendation rather than just a top search result. Your reputation and customer reviews matter more than ever. Being useful to the AI is the new way to get noticed.
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