Stop Guessing What Your Customers Want

Product teams often spend months building features in a vacuum. It is easy to assume you know what users need before they even touch your work. But the truth only comes out once people start using the final product.

Real behavior rarely matches your original plan. Users might ignore your main feature while falling in love with a tiny detail you barely noticed. Watching them navigate these paths is the only way to learn what truly adds value.

AI is changing how we work, but it cannot replace human observation. You still need to watch your customers closely to make the right choices. Focus on how they actually behave to build products that people will keep using.