Why Microsoft is betting big on open AI models

Microsoft is backing a new effort to promote open AI models. They are joined by companies like Meta and Nvidia. The goal is to make these tools available for everyone to use.

This move helps Microsoft sell more cloud services on Azure. By moving customers away from expensive partners like OpenAI, they can keep more money in house. They want developers to build on their platform instead of paying for someone else's technology.

Microsoft is also replacing popular third party models in their products with their own software. While their in house models are currently performing worse in tests, the company clearly prefers owning the entire process. They are playing the long game for control over the industry.